About Kogan.com: Revolutionizing Affordable Shopping Founded in 2006 by visionary entrepreneur Ruslan Kogan, Kogan.com started as a disruptive online electronics retailer in Australia. Frustrated by inflated retail prices, Ruslan pioneered a direct-to-consumer model, eliminating middlemen to pass savings to customers. What began with TVs and gadgets quickly grew into a multinational e-commerce powerhouse, expanding to